PRISM+ Opens First Retail Outlet in Johor at Paradigm Mall

PRISM+ Opens First Retail Outlet in Johor at Paradigm Mall. This is the company's third retail oulet in Malaysia.

Consumer electronics brand, PRISM+, today announced the launch of its latest store in Malaysia at Paradigm Mall, Johor Bahru. Looking to build on strong growth in 2022, where it saw a 45% year-on-year (YOY) revenue growth in the market, the brand has followed up on its promise to strengthen its nationwide presence. Its latest physical outlet at Paradigm Mall is its first outside the state capital in Malaysia.

PRISM+ Opens First Retail Outlet in Johor at Paradigm Mall

The brand’s plans to extend its physical presence are part of its growth strategy. Having added to its TV line-up last month with its affordable 4K QLED Google TVs, PRISM+ will look to launch its smart home appliances in Malaysia sometime this year.

Eric Kam, Country Director of PRISM+ Malaysia, said, “With plans to expand into the smart home appliance market, as well as with consumers coming out to shop more post-pandemic – physical touch points have become a key part of our growth strategy. The launch of our latest store in Johor Bahru is yet another important milestone as we work towards nationwide coverage.”

To celebrate the launch of its store, the brand will be running exclusive promotions on its grand opening on 10 June 2023. All promotional items on launch day will be while stocks last:

• 1x FREE F240n 24” 165Hz Gaming Monitor (Worth RM629) for any purchase of a PRISM+ Q55-QE 55” 4K Android TV at only RM1699
• 1x FREE Elevate Stand (Worth RM299) for any purchase of an X340 PRO 165Hz 34” Ultrawide Monitor at only RM1599
• 1x FREE Arc Lite Monitor Arm (Worth RM229) for any purchase of an X240 144Hz Gaming Monitor at only RM599
• W220v 22” Productivity Monitor at only RM299
• Logitech G502 Hero Wired at only RM 129

Logitech G enthusiasts will also benefit from an additional 15% off all promotional prices (Maximum of one keyboard, one mouse, and one headset per customer. While stocks last).

Paradigm Mall (Johor Bahru): Where Family Fun and Lifestyle Converge

PRISM+’s latest retail presence at Paradigm Mall (Johor Bahru) will see it reach out to the suburban population around Johor. Located in the vibrant hub of the Skudai district, the mall is situated within a short 10-minute drive from Johor Bahru City Centre with direct access to major highways. Also, known as one of the largest malls in the southern region, Paradigm Mall is home to many local and international brands, thus making it the most popular lifestyle destination for families in the area.

At launch, customers will be able to physically experience all of PRISM+'s popular products, including the latest affordable Q Series 4K QLED Ultra Google TV series that was recently launched last month in the Malaysian market, and more to come as the brand plans to expand into the smart home appliance industry.

In addition to its own products, the outlet will also offer an extensive range of Logitech G latest gaming gear – including mice, keyboards and headsets, complementing its own range of affordable gaming monitors to become a one-stop shop for entertainment.

Edward Yeo, Malaysia Country Manager from Logitech said, “As the market-leading brand in computing accessories, we are excited to continue our partnership with PRISM+ and offer consumers a more holistic solution for gaming and productivity. The brand’s online to offline strategy has allowed us to also expand our physical presence in Malaysia.” For more information, head over to PRISM+'s official website.