Timberland Floating Forest By Stefano Boeri

Have you seen the amazing Timberland Floating Forest By Stefano Boeri? This is an art installation in Milan with 30 different species of plants.
Timberland Floating Forest By Stefano Boeri

Behold the amazing Timberland Floating Forest by Stefano Boeri. In an effort to highlight the significance of urban greening in the fight against climate catastrophe, the architect Stefano Boeri collaborated with Timberland to design a tree-filled pavilion that floats on Milan's Darsena. This architecture reminds me of The Valley in Amsterdam which focuses on the luxuriant forest as its theme.

Timberland Floating Forest By Stefano Boeri

Timberland commissioned Boeri and his team to build an installation for the Salone del Mobile design event in Milan that would educate the public on the significance of regenerative materials and methods. The final "Floating Forest" exhibit consists of approximately 600 plants and 30 species that have been examined and chosen for their environmental benefits in urban settings. Definitely, this will be a welcome addition for the urbanites.

30 Species of Plants on Floating Forest

Timberland Floating Forest By Stefano Boeri

Timberland Floating Forest By Stefano Boeri

Boeri claims that this Floating Forest is a green graft in the heart of Milan. It is an ecosystem capable of expanding natural biodiversity that will activate environmental benefits connected with urban forestry in conjunction with other green spaces in the city. In other words, this project aims to increase awareness about our environment while encouraging the public to appreciate our nature.

600 Plants To Be Admired

Timberland Floating Forest By Stefano Boeri

Timberland Floating Forest By Stefano Boeri

Timberland Floating Forest By Stefano Boeri

Timberland Floating Forest By Stefano Boeri

There are two entrances from the canalside to the pavilion. Inside, information regarding Timberland's own sustainability efforts is displayed throughout the "forest" The aromas of the selected flora and wildlife are palpable and touchable by guests.

Experience Forest on an Island

Timberland Floating Forest By Stefano Boeri

Designed to be multisensory, the walk through the exhibit stops at four essential locations relating to distinct senses and enables visitors to gain additional knowledge through virtual reality (VR) experiences. Experience 01 highlights the brand's "Timberloop Take Back Program," which encourages customers to return their used products for repair and resale, or disassembly and recycling. Experience 02 is dedicated to the brand's GreenStride soles, which are composed of 75 per cent sugar cane and tree-derived rubber.

Timberloop Take Back Program

Timberloop Take Back Program

Finally, Experience 03 looks beyond the brand and out into the city, and through augmented reality interventions emphasizes the good impact that nature could have on the environment of Milan. At the conclusion of the project, all of the trees will be donated to a local non-profit organization, while the materials used to construct it will be repurposed.

It's All About Environmental Responsibility

Timberland Floating Forest By Stefano Boeri

Timberland Floating Forest By Stefano Boeri

Can you spot the Timberland logo?

"The Floating Forest's objective is not only to express new forms of environmental responsibility and new ways of inhabiting and modifying urbanised environments but also to provide a site of intersection and reconciliation between the natural realm and humans," the brand stated.

Do you want to visit this Floating Forest?

Timberland Floating Forest By Stefano Boeri

Timberland Floating Forest By Stefano Boeri

As part of Milan Design Week, Floating Forest is open through June 12. Elsewhere in the city, film director Luca Guadagnino debuted a range of furniture within an installation inspired by the work of Italian architectural icon Carlo Scarpa. So if you happen to be nearby, do pay Timberland Floating Forest by Stefano Boeri a visit.

COMMENTS

BLOGGER: 1
  1. Wow such a unique place! It's like a jungle in the city. Very attractive. Thanks for sharing!

    ReplyDelete

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Tekkaus® | Malaysia Lifestyle Blogger | Influencer: Timberland Floating Forest By Stefano Boeri
Timberland Floating Forest By Stefano Boeri
Have you seen the amazing Timberland Floating Forest By Stefano Boeri? This is an art installation in Milan with 30 different species of plants.
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