Top 5 Email Marketing Strategies That Will Increase Your Sales This Black Friday

Here are a few useful proven top 5 Email marketing strategies that will increase your sales this Black Friday. Time to make more money on Black Friday

Black Friday is that time of the year when consumer spending reaches an all-time high. It’s the perfect time to up your marketing game and ramp up sales. In this blog, you’ll learn the top email marketing strategies to do that.

Are you looking forward to this year’s Black Friday in the hopes of ramping up your sales? That’s easier said than done, but very achievable if you have the right marketing mix. A crucial component of this marketing mix is an email marketing campaign. Successful email marketing can make all the difference in the world to increasing your Black Friday sales, but unfortunately, most marketers are oblivious to its nuts and bolts.

Top Email Marketing Strategies To Increase Sales This Black Friday

1. Build Your Subscribers’ List

An email campaign requires a subscribers list containing emails from all your potential buyers. This is basically your lead generator, but the question is how to build a subscriber list when in today’s day and age most people aren’t comfortable giving out their email addresses.

The solution is engaging with your audience so that they trust you with their email address. For example, you could start a lucky draw a month before your Black Friday sale so that people can sign up by giving you their email addresses and have a chance to win a prize.

2. Craft The Perfect Email Headline

Once you have a subscribers list, it’s time to craft the email you’ll send them. This is the most challenging part because sales emails are highly likely to go ignored or worse yet, end up in a user’s trash folder — you don’t want that to happen. Your emails should be well-structured. Take a look at these free email templates to get an idea of what’s required.

A compelling email has a compelling subject line. Make it stand out and tailor it to your target audience’s interest so they have an incentive to open your email after reading the headline. For instance, you could say “Get up to 70% on electronic items this Black Friday.” Note how the tagline is specific to electronic items — that’s the key. You need to find out your most-selling products and incorporate them into your subject lines.

3. Use Visuals and Graphics

An email with visuals and emojis (but not too much) is likelier to be read than one with just plain old boring text. If you can embed a brief video about your upcoming Black Friday sale, that’s even better but just make sure the email doesn’t get too heavy that it doesn’t load instantly.

Another great idea is to use banners and posters outlining all the specifics of your upcoming sale in an eye-catching way. A poster can give a reader all the information at a glance. I recommend using an online graphic design tool like PosterMyWall, which contains dozens of Black Friday graphics, to craft the right digital marketing collateral for your sale.

4. Segment Your Audience

One of the most important aspects of email marketing that most marketers fail at is segmenting their target audience. If you run a clothing retail store, you’ll have a different lineup of products, which means your target audience may be categorized into several subcategories. For example, a group that’s into vintage clothes, another group interested in summer wear, and so on.

For this reason, you can’t craft one perfect email and send it to everyone. This will only cater to one segment of your target audience, not all of them. That’s why you need to tailor your emails to the particular segment of your target audience to maximize your chances of making a sale.

5. Don’t Forget CTAs

Call to action (CTAs) is a critical component of any email. Without it, you’re not making a sales pitch to the reader. Add CTA buttons throughout your email but don’t overdo it as it can overwhelm the reader — 2 or 3 should be enough in one email.

As a rule of thumb, a CTA should start with a verb. You could write “Buy 1 Get 1 Free,” or “Register for our lucky draw.” Embed the CTA button with the link to your landing page so that the customer knows exactly what to do from the get-go.

A Few Parting Thoughts

While the above tips and tricks are a few fundamentals for successful email marketing, they aren’t a universal formula for every business looking for ramping up sales on Black Friday. It’s just a framework to guide you through email marketing. Once you’re familiar with it, you’ll need to experiment with a number of strategies to see which ones work best for you.

Once you’ve narrowed down the best strategies for your business, you could roll them out in a pilot project to see if they produce the results you anticipate. You’ll need to do a bit of tweaking here and there before rolling it out to the masses.

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