Gucci X Adidas US$1644 Umbrella Not For Rainy Days

Are you shocked to find out that Gucci X Adidas US$1644 Umbrella is not meant for rainy days? Or this is to be expected? Will you buy this umbrella?

Gucci, a high-end fashion house, and Adidas, the world's largest sportswear company, are under fire from Chinese consumers after selling an umbrella for an eye-watering US$1,644 yuan, or almost 11,100 Yuan. Why? Apparently, this Gucci X Adidas US$1644 Umbrella can only be used for sunny days. This is because the umbrella is not waterproof, it does not shield the user from the rain. In other words, it appears to be a "Sun Umbrella".

Gucci X Adidas US$1644 Umbrella Not For Rainy Days

So you are paying US$1,644 for an umbrella that cannot keep you dry from the pouring rain? Makes perfect sense, no? Practicality aside, this Sun Umbrella has the iconic Adidas Interlocking G and Trefoil design, as described on the Gucci website. The three white stripes and the GG monogram are juxtaposed in Adidas and Gucci's collaborative collection.

Only Meant To Be Used as a Sun Umbrella

The carved birch wood handle, green and red web, and G-shaped handle on this umbrella are all Italian-made. Gucci has added a disclaimer on its website which reminds any potential buyers that this item (Sun Umbrella) is not waterproof and is intended for sun protection or as a fashion accessory. In other words, this umbrella will elevate your status thanks to the brands that are stamped on it.

I Love the G-shaped Handle

G for Gucci, right?

Netizens began to wonder what the point of selling an umbrella that doesn't even block rain at high costs was soon after this went viral. Many in China have ridiculed Gucci and Adidas for selling a $1,644 umbrella that doesn't even stop the rain. However, I have a strong feeling that this Sun Umbrella will be selling like hotcakes, especially those affluent ones with deep pockets.

Gucci X Adidas Collaboration

The Gucci X Adidas US$1644 Umbrella features eight 24.8" ribs and a wood shaft diameter of 0.5 to 0.6" in diameter. The Premium Express, which is provided free of charge to customers, can deliver their umbrellas in as quick as 2-3 business days. United States customers can expect their umbrellas within 2-5 business days if they opt for standard delivery (which includes simply the fragrance).

Do You Want To Have This Gucci X Adidas Umbrella?

As a result of Xi Jinping's 'shared prosperity' programme, luxury brands have been subject to increasing scrutiny in China. International brands such as Adidas have been affected by the rise of nationalism, which has led to boycotts and preferential treatment for local businesses. Then again, those who could afford do not mind forking out extra money for brands from the foreign land. I bet this Gucci X Adidas US$1644 Umbrella will be sold out in a matter of hours. I wonder when Gucci and Adidas will roll out their "Rain Umbrella"! For more information, head over to Gucci's official website.