4 Types of Videos You’d Want on your Social Media Page

Here are 4 Types of Videos You’d Want on your Social Media Page. Boost your social media page with videos to get more visibility and engagement.

In this age, a successful brand is more than one that sells well — it has to have a strong web presence too, whether it’s a corporate blog, an aesthetically pleasing Instagram feed, an engaging Facebook platform, or even all three and beyond. According to Google’s Consumer Discovery Study, nearly 3 in 4 consumers agree that they’re always on the lookout for brands and products relevant to them. You definitely want to rise above the sea of competition in the digital landscape, considering that that’s where most users often spend a bulk of their time.

4 Types of Videos You’d Want on your Social Media Page

Still, curating your brand image is tough work. There are only so many iterations of Canva graphics you can make before both you and your audience gets bored. Here’s where videos can come to your rescue. Video production can sound daunting, but it’s definitely something you can and would want to get the hang of eventually: videos are an extremely flexible and engaging medium to spice up your social media pages, and most brands are already jumping on the bandwagon. Don’t worry, if you’re inexperienced in the video production process, you can always hire film production companies in Singapore to assist you. Below, we’ve got four types of videos sure to drive up views, engagement, and likes on your platforms!

1. Educational videos

Tutorials and how-tos are just a few examples of educational videos you might want to start featuring on your social media. These videos not only teach your viewers something useful but also establish your brand as good authority for your industry. Of course, these educational and informative videos can and should go beyond information about your products while still relevant to your field. For instance, a skincare brand could post videos educating its users on ingredients good to have in their regime or teach them about different skin types.

2. Live videos

Live streaming has been all the rage lately, for good reason: it offers more engagement than the average video or static photo. In fact, these videos can hold viewers’ attention up to 20 times longer than pre-recorded content (Forrester, 2017). Viewers tuning in live get to watch their favourite creators and brands in real-time, and the latter also has the opportunity to respond to their audience’s comments and questions directly. A few formats you might want to try when it comes to this type of video are Q&As, live demonstrations, influencer takeovers, or even behind-the-scenes videos where you show your audience what goes into your product or service!

3. Promotional videos

Without saying, promotion videos are a staple when it comes to building your brand image online. From ads to testimonials, these videos promote your business with vivid storytelling to relate to your audience on a personal level. Though a standard practice, your promotional videos don’t have to be boring. There are lots of emerging trends in the advertising industry, one of which is working with animation studios in Singapore. Don’t be afraid to experiment with new ideas!

4. Engagement videos

Videos that drive up engagement are a must when it comes to social media. Good engagement helps the algorithm for most platforms, especially Instagram and TikTok, which can boost the visibility of your brand overall. Examples could include contests, giveaways, or hashtag campaigns for your users. Your video could explain rules and guidelines or be an example entry. Contests could especially be effective since there’ll be a tangible incentive for your audience to be motivated by.

And… action

There you go! We’ve given you a launching pad for your next big idea. Videos aren’t a medium to be intimidated by but embraced. In fact, why stop at the above-mentioned videos? Hire a VR company in Singapore and experiment with virtual reality videos as an engagement tool. Videos as a whole and their different types can bring new life to your social media pages if you give them a shot.