Is it true? Mac users are snobs? Or at least a handful of them. But first thing first what is a snob? Simply put a snob is a person with an exaggerated respect for high social position or wealth who seeks to associate with social superiors and dislikes people or activities regarded as lower-class. Well, that surely rings to me. If you've seen those Apple advertisements on TV with young, hip Mac user versus an old, slow PC user, you pretty much get the idea that there's a bit of rivalry between the opposing computer camps right? That's this friction between these 2 right?
They are snob?
But why? Have you even sit for a while and ponder about it? Why? Well....the answer is because both these camps of users have wholly different personality traits, say branding experts. Mindset Media, a US branding company that analyses the relationship between consumer behaviour and personality, surveyed 7500 Mac and "normal" PC owners. Its discoveries? Mac users are "snobs."A~Ha! I knew it.
In comparison to to the "normal" PC owners, Mac users are likely to visit Starbucks for coffee more often, buy organic products and drive a hybrid car. (maybe they are way richer than their peers). Honestly I know some friends who are really "enlighted" that they have to frequent Starbucks of Coffee Bean like every day. Perhaps Nescafe 3-in-1 which cost only 30 cents is not their cup of Java! Ha :P
According to Mindset Media, those who purchase Macs fall into what it calls the "Openness 5" personality category-which means they are most liberal, less modest and more assured of their own superiority than the population at large. My...then these Mac users are really conceited, hubristic, self-important, opinionated, egotistic, full of oneself, superior; overbearing, pompous, high-handed, swaggering, boastful, bumptious, blustering, patronizing, condescending, disdainful, contemptuous, imperious; proud, vain, immodest; lofty and lordly! Wow! Sounds like I wanna pick a fight with them huh! The rivalry continues...
But then again does this result applies for those who use other Apple's products such as Ipod or IPhone? Hmm...makes me wonder! Ha :D