Online casino gaming has been gaining popularity across the world over the past decade. Gamblers around the world love to frequent online casino platforms to enjoy their favourite games for real money. However, the Asian online casino market has been growing at a slow rate compared to other markets.
The popularity of Online Casinos in Asia 2022
There aren’t as many operators offering online casino gambling services to dedicated players in the Asian market, but the number is gradually growing. Looking for an online casino? Click here for Asia Live Casino.
With that in mind, this article seeks to unveil some of the factors behind the growing popularity of online casinos in Asia.
Asia-Pacific Online Gambling Market Overview
According to a study conducted by market research company Graphical Research, the Asian-Pacific iGaming market share is projected to expand at a significant CAGR during its current projection period. The future of the Asian online gambling industry appears to be bright.
During the covid-19 lockdowns, online casinos in the region recorded a substantial influx of players. The popularity of mobile gaming, sports betting, and internet gambling rose significantly during the pandemic. The surging number of internet users in Asia has also contributed to the popularity of online casinos.
A 2020 study revealed that about 40 million Singaporeans, Malaysians, Indonesians, Thais, and Vietnamese went online for the first time in 2020.
After factoring in these variables, industry experts project that the Asia-Pacific online gambling industry will hit $36 billion by 2026. This is largely due to the digital migration from land-based gambling establishments to more convenient online alternatives.
The Impact of Enhanced Mobile Technologies
The number of players accessing online casinos via mobile devices keeps growing. This has prompted online casino operators and their suppliers to develop mobile-friendly games and optimize their casino websites for mobile access.
Mobile gadgets are more convenient for gaming compared to the desktop experience, which is why more players prefer using their phones. As online casino developers and operators work to optimize their services from mobile gaming, players are granted a plethora of alternatives due to the diversification of game portfolios.
Online casinos in Asia have taken the mobile casino gaming experience to the next level by launching mobile casino apps. With these casino applications, players do not have to visit the casino website to enjoy their favourite casino games. Instead, they have access to all the casino’s offerings via a downloadable casino app. This has made it easier for players to enjoy casino gaming on the go.
The Asia-Pacific Online Gambling Market Share
As of 2019, a large portion of the Asia-Pacific online gambling market share came from online poker. However, the markets share has been shifting to other forms of online gambling, including online casinos, since then.
Increasing access to the internet and the number of individuals joining online casino platforms, coupled with India’s rapidly growing population is some of the key drivers of the market.
The online casino market share is expected to grow as more Asian countries relax their laws for a more online gambling-friendly environment. While some states have legalized online casino markets, those without regulated markets have attracted a black market run by gambling syndicates looking to monetize the local’s newfound entertainment activity.
Fortunately, most Asian countries are changing their attitude towards online gambling, slowly opening the doors for legitimate offshore brands and land-based operators.
Factors Contributing to the Popularity of Online Casinos
There are several factors that have contributed to the rising popularity of online casinos in Asia. These factors include but are not limited to the following:
More Trusted and Highly Reputable Casinos Sites
As the Asian iGaming market opens up, the number of operators entering the market keeps growing. This has created a competitive online casino industry where operators are going above and beyond to offer players the best exciting online gambling experiences.
Virtual casino operators are working so hard to establish themselves as trustworthy brands that Asian players can relate with. For this reason, there are so many reputable online casinos for players to choose from.
The Convenience of Online Casino Gaming
Compared to brick-and-mortar casinos, online casinos are by far more convenient for players. Asian players do not have to leave the comfort of their homes to take part in casino gaming and gambling.
The internet and mobile technologies have made it possible for players to access online casinos via their smartphones while enjoying the comfort of their favourite couches at home. As a result, online casino sites have become more popular than traditional casinos.
Additionally, online casinos offer more diversified game collections than land-based casinos, not to mention the myriad of bonuses and promotional offers.
Simplified Games for Entry-Level Players
Starters often find online casino gaming a bit complicated. This is especially the case for older players who are not well conversant with the technologies powering virtual casinos. Casino games such as Craps can also be challenging for newbies due to their intricacy.
Upon taking notice of this challenge, online casino operators in Asia have taken the initiative to help out entry-level players by preparing tutorials and guides for their games. This has in effect, attracted more players to online casinos.
Enhanced Safety and Security
Online casinos in Asia tend to take their players’ welfare seriously by employing the latest data protection innovations. The top Asian online casinos spend top dollar on cybersecurity because they understand that any form of compromise can lead to catastrophic consequences.
Players’ personal and financial information is, and should always be, protected from unauthorized access. Operators’ commitment to player safety and security has drawn a significant number of new punters to online casinos, contributing to their surging popularity.
The Appeal of Modern Payment Gateways
Players have different online banking preferences and online casino operators in Asia seem to understand this. The leading virtual casino brands in the region support a wide variety of payment options ranging from e-wallets to credit/debit cards, wire transfers, bank transfers, and even cryptocurrencies such as Bitcoin, Ethereum, Litecoin, Dash, and Dogecoin.
To render their services even more attractive, operators have gone an extra mile to reduce the withdrawal timelines to well under 24 hours and instant transactions for some payment options.
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