3 Popular Types of Facebook Videos That Increase Engagement

Most marketers would know that Facebook is a must-have when it comes to establishing a brand’s online presence. It’s a mammoth in the social landscape with an astounding 2.79 billion active users, sitting comfortably as the most used social network worldwide by a long shot (Youtube trails behind with 2.29 billion in second place), according to Statista.

However, it’s one thing to market on Facebook, but another to do so effectively. For one, you’d definitely want to prioritize video. Facebook had predicted the come-up of video back in 2017, where they began investing in more original content. It’s safe to say that including this medium in your brand strategy is likely to bring in more views and engagement to your business. Even without Facebook’s endorsement, the medium as a whole is more appealing and engaging to viewers. In fact, a poll by Databox asserts that 68% of marketers claim that video outperforms both image and text ads on Facebook, with more views, clicks, and conversions to boot.

3 Popular Types of Facebook Videos That Increase Engagement

Convinced? The next step would be to decide what type of video you’d like to create for your brand, and we’ve done the heavy-lifting for you. Below, we’ve collated some of the most engaging types of video your brand should be posting on Facebook.

1. Brand videos

Often, the aim when it comes to marketing is to heighten brand awareness. Brand videos do just that — they best relate to the customer by showing a customer’s journey towards finding the brand and how it solves their problems. The flexibility of this type of video also opens up much room for creativity, from testimonials to an animated video promoting your business. It might be best to consult a Singapore video production company or even the best Singapore animation studio on how you’d want to tell your story and the call to action you want for your video.

2. User-generated content

If you’ve already got a loyal following, chances are that some of them have posted their own videos on social media about your brand organically. Reposting them (with their permission and credit, of course!) would be great exposure to their accounts and also help your brand come across as one that’s approachable and connected to your audience. You could even reach out to influencers or hold giveaways and contests to incentivize more users to post videos!

3. Live videos

Live streaming has been all the rage lately, for good reason: it offers more engagement than the average video or static photo. In fact, these videos can hold viewers’ attention up to 20 times longer than pre-recorded content, according to Forrester. Viewers tuning in live get to watch their favourite creators and brands in real-time, and the latter also has the opportunity to respond to their audience’s comments and questions directly.

Through live streaming, you could hold Q&As, show some exclusive behind-the-scenes workings, or even take your viewers through a live product demonstration. Though doing this yourself with a smartphone would get the job done, you might want to consider contacting a Singapore live streaming company that could really take your live video to the next level. If you’re looking for content that is even more unique, you could try collaborating with the top VR company in Singapore and create engaging virtual reality content for your viewers!

Conclusion

Videos are definitely the way to go if you’re looking to increase your engagement on Facebook (and most other social media platforms, actually!). Equipped with these ideas, your brand is bound to see a boost in numbers in no time.