Razed Casino new partnership with Heroic Gaming

Razed Casino new partnership with Heroic Gaming boosts CS2 esports betting, crypto casino bonuses, fan engagement and trusted wagering.

Esports continues to grow exceptionally quickly. It’s now considered mainstream entertainment, where stadiums get filled, and multi-million dollar sponsors get signed. The same too can be said about crypto casinos, and it’s why the recent partnership between Razed Casino and Heroic Gaming stands out. 

An alliance for Counter-Strike 2

Officially announced in late August (2025), this "landmark sponsorship agreement" means Razed.com is the official sponsor for both Heroic's main CS2 roster and their budding CS2 Academy team. It’s a big move for the aspiring casino, which is trying to break down the barriers and prejudices that crypto casinos face.

The collaboration is certainly a lot more than a logo placement - it’s an integration of Razed’s brand into the entirety of the Heroic ecosystem. Fans can expect to see Razed branding all around, such as on Heroic’s official jerseys, along with digital platforms.

The partnership focuses a lot on fan engagement and content creation. Both sides have committed to delivering exclusive content, which is an increasingly big deal, along with behind-the-scenes access and co-branded campaigns. Casino bonuses at Razed are well known, and so it’s no surprise that Razed is behind a lot of the marketing impetus. Heroic has an official announcement on its website.

Who is Heroic?

To understand the weight of the partnership, especially from Razed’s point of view, it’s important to look at Heroic’s legacy. The organization was founded in Denmark in 2016, but has since been operating as a top-tier esports organization under Norwegian ownership. Heroic has become a well-respected name in the first-person shooter genre. They’re growing their prestige, and while they compete in titles like Dota 2 and PUBG Mobile, it’s their success in Counter-Strike that many people associate them with.

One thing about Heroic is that they consistently field competitive rosters. They’re always challenging the world's best and they have a history of winning ESL Pro League seasons and reaching the finals of Major championships. By partnering with such a high-performance team that has a global fan base, Razed is very much aligning its own brand with winning.

Razed.com's expansion into Esports

On the other side of thedeal is Razed.com. It’s a platform that has risen quickly, and it’s not just in casino gaming, which many people are now using them for. They have strategically decided to go the sports betting route to pair with their casino, and this has opened the door to esports betting too, which is perfect for the Heroic demographic.

The partnership shows that they’re bullish on esports betting, which is still in its infancy and very fragmented. By collaborating with Heroic, Razed is tapping into a viewership who are likely crying out for more esports betting options, and will now associate Razed with a trusted option - this is important in such a low-trust industry.

Where the partnership is headed

The leadership of both organizations has expressed their respective optimism over this deal. Krystian Jaroszynski, Heroic’s Chief Commercial Officer, touched on how Razed stood out in a crowded market due to shared values of "entertainment, responsibility, and a true love for esports." Razed reflected a similar message, saying it’s "perfect synergy of creativity and ambition" regarding Heroic’s brand.

As the partnership begins to mature, the community eagerly awaits the promised activations. Be it through interactive campaigns or better match-day content, the collaboration is something that the esports and crypto gaming industry are both keeping a close eye on.